On November the 23rd Twitter was used to disseminate a new development in Luton culture. Luton Free Press, a community interest company, announced it would produce a newspaper. The newspaper will be paid for by advertising and by as yet unidentified members. The newspaper will be edited by David Landau and Jeremy Williams.

David is a broadcast journalist, proof reader and community activist and Jeremy is a freelance writer and blogger who writes about sustainability, climate change, post-growth economics, and what it means to live well in a consumer society.

David and Jeremy promise the newspaper will contain stories that reflect life in Luton town. David and Jeremy say they are inspired by and learn from the work of The Tottenham Community Press, The Lewisham Ledger and The Waltham Forest Echo.

The announcement of a newspaper for Luton town was heralded on Twitter by Luton Labour Councillors, who evoke in my mind this quote from George Orwell’s polemic fable ‘Animal Farm’; “The creatures outside looked from pig to man, and from man to pig, and from pig to man again; but already it was impossible to say which was which”.

Because Luton Labour Councillors may view the publication of the newspaper as an opportunity to promote and justify their decisions and a means to dispute evidence based criticism of their policies that have had or will have detrimental effects on Luton’s built, natural and social environments, it is important that strong editorial control of the newspaper’s content is applied to ensure it does not become, a means of spreading Luton Borough Council propaganda.